IMPACT OF SOCIAL MEDIA IN MALAYSIA ELECTION 2013

In PRU 13 recently, war posters, flags, banners and billboards remain robust. Not only for public consumption, but the vigorous political war discussed in social media such Facebook.

From the previous general election, social media usage is still in the introduction phase. However the social media usage for General Election 13 is different. Social Media become the main source for disseminating information and campaigns to gain votes and support. For those who irresponsible, they will abuse the social media by post the negative comments and image.

The Internet nowadays can be accessed easily and information at the people fingertips. All the politics party such as BN, DAP, PAS, and PKR grab this opportunity by doing PR campaign in social media since it is a medium to communicate with their voters. In other words, social media has been used to capture the young voters.